Background: ownership, sourcing and positioning
CatChi and Pikko are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. CatChi is an independent Sydney brand founded in 2023, built around single-protein fresh meals delivered frozen by subscription. Pikko is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia. The founder stories remain central to how each brand still talks about itself today.
CatChi uses 95 percent or more named meat and organs in every recipe, gently cooked at low temperature and snap frozen rather than extruded or canned.
Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione.
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