Owned by
Frontier Pets
Made in
Australia
Founded
2017
Where it's made
Australia (own freeze-drying facility, Pinkenba, Brisbane QLD)
About this brand
Founder-owned AU brand based in Pinkenba, Brisbane QLD. Cat range is freeze-dried raw only, made at the brand's own facility. Mission-driven positioning around free-range, whole-of-life Australian protein and an end to factory farming.
The food
Obligate carnivore lens
The Free-Range Beef recipe lists 91 percent free-range Australian beef plus tripe and offal; the Lamb & Wild-Caught Fish leads with wild-caught Australian salmon ahead of lamb, tripe and offal, with no percentages stated; the Free-Range Chicken lists 60 percent chicken plus 30 percent lamb and lamb offal. No grains, starches, legumes, or plant protein isolates appear anywhere. Among the cleaner formulations at AU retail.
Pragmatic lens
An AAFCO-aligned freeze-dried raw product with a transparent vitamin and mineral premix breakdown.
Pros
AU-made by the brand at its own QLD facility, named animal lead on every recipe with stated meat percentages on two of the three (91 percent on Beef; 60 plus 30 percent on Chicken), recipes developed with a named DVM nutritionist, no legumes or starches in any cat recipe.
Cons
'Free-range whole-of-life' is brand self-attestation with no third-party body named, direct-to-consumer subscription only (not stocked by Petbarn, Pet Circle, or major chains), price-per-feeding-day in the premium band.
Recommendation
A credible option for households that specifically want an ethically-positioned, AU-made freeze-dried raw cat diet and are willing to pay the premium and order direct. The formulation itself is genuinely meat-led and avoids the legumes, starches, and plant protein isolates that crop up in many premium kibbles.
Distinctive ingredients
Wild-Caught Salmon leads the Lamb & Fish recipe. Frontier Pets' own product page lists Wild-Caught Australian Salmon first in the ingredients, ahead of the lamb meat, tripe and offal that follow, and states directly that fish is the predominant ingredient in this recipe. This catalogue previously recorded the opposite, a 54 percent lamb / 38 percent fish split; corrected to match the brand's current listing. The brand's live ingredients panel no longer states exact percentages for either protein, only the ordering.
Menadione (Vitamin K3). Frontier Pets' own pages for the Beef and Lamb & Fish recipes both list 'Vitamins E, K3 and B group vitamins' in the added premix, a detail this catalogue's database was missing for both; corrected this session. The Chicken recipe's own page names Seaweed Meal as its vitamin K source instead, with no equivalent K3 line, so it wasn't given the same correction. The synthetic form is the same one flagged as Menadione elsewhere in this catalogue, though the labelled name here doesn't trip this site's Synthetic Preservatives pill, consistent with how the thirty other products already carrying it are treated.
The claims, checked
“Human-grade ingredients / BARF (Biologically Appropriate Raw Feeding)”
The same regulatory caveat already applied to Big Dog, Tyga, Pikko and CatChi's equivalent claims: no legal definition of human-grade exists in Australian pet food regulation, and no third-party body certifies it. BARF itself is a term coined by veterinarian Ian Billinghurst in 1993, not a regulated category, the same treatment given to Big Dog's BARF claim. Frontier Pets attributes its recipes to 'holistic veterinarian Dr Kathy Cornack,' a named-individual claim rather than an institutional certification, and this hasn't been independently verified beyond the brand's own site.
“Minimum of 94 percent meat, bone, offal and tripe”
This figure appears across several Frontier Pets blog and collection pages but not on the individual recipe pages. The Beef recipe lists 91 percent named beef muscle, with tripe and offal further down the ingredient list and no percentage attached to either. That's consistent with a combined total somewhere north of 94 percent, but no page checked breaks tripe or offal out with its own figure, so the claim can't be confirmed to the number.
The numbers in practice
Free-Range Lamb & Wild-Caught Fish runs noticeably leaner than the other two recipes: 21 percent as-fed fat and 4254 kcal per kilogram, against Beef's 41.2 percent and 5310 kcal per kilogram and Chicken's 41.0 percent and 5260 kcal per kilogram, roughly a fifth lower energy density. This is a genuine formulation difference between recipes, not a labelling quirk.
That lower energy density means an owner rotating onto Lamb & Fish needs to feed roughly a quarter more by weight than they would of Beef or Chicken to hit the same daily calorie target. The feeding calculator on this site handles that automatically, but it's worth knowing before eyeballing portions or comparing cost per feeding day across the three recipes.
Common questions
Who owns Frontier Pets?
Frontier Pets is an independent brand (Australian, founder operated).
Where is Frontier Pets made?
Frontier Pets sold in Australia is made in Australia.
Is Frontier Pets grain-free?
Yes. Every Frontier Pets recipe in our catalogue is grain-free.
Is Frontier Pets good for cats?
A credible option for households that specifically want an ethically-positioned, AU-made freeze-dried raw cat diet and are willing to pay the premium and order direct. The formulation itself is genuinely meat-led and avoids the legumes, starches, and plant protein isolates that crop up in many premium kibbles.
The range
Products
3
Made in
Australia
Most common first ingredients: free-range beef, wild-caught fish, free-range chicken
No products in this range trigger synthetic preservatives, synthetic colours, synthetic flavours, thickeners & gums, added sugars, caramel colour, animal digest, plant protein, collective labelling.
Products
3 of 3Where to buy
Direct-to-consumer subscription via frontierpets.com.au with delivery Australia-wide; some independent vets and smaller retailers; not stocked by Petbarn or major chains
Compare with
Frontier Pets' own compare strip is Meow and Feline Natural, and Meow lists back reciprocally: both are cat brands with no canned or pouch products, Frontier Pets freeze-dried across its whole range and Meow mostly freeze-dried with a smaller air-dried line. Feline Natural's inclusion runs one way only, and it's structural rather than a radius problem: it sells 9 canned, 7 freeze-dried and 3 pouch products, so its own matches draw from the canned cohort it's built around, and Frontier Pets and Meow can never appear there regardless of search radius. All three clear this catalogue's considerations screen without a single pill on any recipe, a trait shared across the group rather than a point of difference for any one of them. On distribution, Frontier Pets' shelf-stable format ships nationwide with no cold-chain requirement, the same national reach Tyga's frozen courier network already achieves elsewhere in this catalogue; the real contrast is with Pikko (Western Australia only) and CatChi (New South Wales, Victoria and the ACT), not with the gently-cooked format as a whole.
Recall history
No Australian recall affecting Frontier Pets cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified April 2026
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.