Frontier Pets ↔ NZ Natural Meow

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Frontier Pets

Frontier Pets

Independent · 3 listed

The New Zealand Natural Pet Food Co.

NZ Natural Meow

Independent · 10 listed

Formats represented

Frontier
freeze-dried
NZ
air-driedfreeze-dried

Moisture · as fed

Frontier Pets

freeze-dried
2

NZ Natural Meow

air-dried
8
freeze-dried
5–6
0%20%40%60%80%

Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.

Protein · dry matter

Frontier Pets

freeze-dried
50–52

NZ Natural Meow

air-dried
3343
freeze-dried
3459
30%40%50%60%70%

Fat · dry matter

Frontier Pets

freeze-dried
2142

NZ Natural Meow

air-dried
35–41
freeze-dried
2351
10%20%30%40%50%60%

Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.

Background: ownership, sourcing and positioning

Frontier Pets and NZ Natural Meow are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Frontier Pets was founded by Diana Scott, a former Ogilvy marketer who spent 15 years running her own agency before pivoting to pet food in 2017. NZ Natural Meow is made by an independent, founder-operated New Zealand company started in 2016 by Jacqueline Taylor and Amber Cordero, separate from the KKR-owned maker of Feline Natural despite the similar name. The founder stories remain central to how each brand still talks about itself today.

Frontier Pets uses ingredients that are 100 percent Australian, human-grade, whole-of-life free-range, including free-range eggs and certified organic produce. It is built around an explicit anti-factory-farming mission, channelling more than AUD$7 million into Australian regenerative-farming suppliers by 2024.

NZ Natural Meow makes the range in small batches at its own New Zealand facility and is FernMark licensed as a genuine New Zealand-made producer. It sells gently freeze-dried and air-dried raw recipes fed as-is or rehydrated rather than cooked kibble.

Compare individual products

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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.

Frontier Pets

Frontier Pets

Australia · 3 products

FREEZE-DRIED·3

The New Zealand Natural Pet Food Co.

NZ Natural Meow

New Zealand · 10 products

AIR-DRIED·3
FREEZE-DRIED·7

Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.

Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.