Owned by
The New Zealand Natural Pet Food Co.
Made in
New Zealand
Founded
2016
Where it's made
New Zealand (all MEOW freeze-dried and air-dried recipes are made in small batches at the company's New Zealand facility)
About this brand
NZ Natural Meow is the cat range from The New Zealand Natural Pet Food Co., a founder-operated New Zealand company that is not connected to Natural Pet Food Group, the maker of Feline Natural. Every recipe is made in New Zealand in small batches and gently freeze dried or air dried, built around named muscle meat, organs, New Zealand green-lipped mussel and hoki oil. The Australian range covers seven freeze-dried and three air-dried recipes.
The food
Obligate carnivore lens
These are among the most carnivore-aligned recipes in the catalogue: named muscle meat, organs (heart, liver, kidney, green tripe), ground bone, green-lipped mussel and kelp, with no grains, legumes, starches or plant protein at all. The only non-animal, non-botanical inclusion is a small amount of honey.
Pragmatic lens
Every recipe is complete and balanced for all life stages with stated moisture, so dry-matter values compute cleanly. Fat runs high (roughly 22 to 48 percent as fed), which suits most cats but may not suit very inactive ones, and honey is the one ingredient that invites a second look.
Pros
Named muscle meat and organs lead every recipe, New Zealand green-lipped mussel and hoki oil supply natural omega-3, novel Wild proteins (venison and brushtail) suit cats with common sensitivities, no grains or legumes or starches or plant protein, no synthetic colours or flavours or preservatives, made in New Zealand and FernMark certified, every recipe is all life stages.
Cons
Every recipe contains added honey, the price per feeding day is high, fat is very high in some recipes, the freeze-dried and air-dried formats need rehydration or careful introduction, the food is made in New Zealand and imported rather than Australian made, and it is sold through Pet Circle and specialty retailers rather than supermarkets.
Recommendation
A strong choice for owners who want a near-raw, high-meat diet with named organs and almost no plant material and who are comfortable with a premium price. The Wild venison and brushtail recipes are useful novel-protein options for cats with common protein sensitivities. Owners watching added sugars should note the honey.
Common questions
Who owns NZ Natural Meow?
NZ Natural Meow is owned by The New Zealand Natural Pet Food Co. (NZ, founder operated).
Where is NZ Natural Meow made?
NZ Natural Meow sold in Australia is made in New Zealand.
Is NZ Natural Meow grain-free?
Yes. Every NZ Natural Meow recipe in our catalogue is grain-free.
Is NZ Natural Meow good for cats?
A strong choice for owners who want a near-raw, high-meat diet with named organs and almost no plant material and who are comfortable with a premium price. The Wild venison and brushtail recipes are useful novel-protein options for cats with common protein sensitivities. Owners watching added sugars should note the honey.
The range
Products
10
Made in
New Zealand
Most common first ingredients: lamb, chicken with ground bone, beef, duck with ground bone
No products in this range trigger synthetic preservatives, synthetic colours, synthetic flavours, thickeners & gums, added sugars, caramel colour, animal digest, plant protein, collective labelling.
Products
10 of 10Where to buy
Imported into Australia and stocked on Pet Circle (the freeze-dried range is live), alongside independent pet specialty retailers and direct online ordering
Compare with
Recall history
No Australian recall affecting NZ Natural Meow cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified June 2026
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