Owned by
Hypro Pet Foods
Made in
Australia
Founded
–
Where it's made
Australia (Hypro Pet Foods facility, Hawkesbury Valley, NSW)
About this brand
Australian brand owned by Hypro Pet Foods, a family-owned manufacturer in the Hawkesbury Valley, NSW. The cat range is made in Australia and split between grain-free kibble (adult Chicken and Ocean Fish, plus a Chicken kitten) and 85g grain-free pate pouches (adult Chicken and Ocean Fish, plus a Chicken kitten). Positioned on grain-free, Australian made, 100 percent real meat with no synthetic additives.
The food
Obligate carnivore lens
The kibble leads with a named meat meal but sits on a legume base in every recipe (faba beans and chickpeas high in the list), with the Ocean Fish kibble also using pea protein, potato starch and canola oil. The wet pates lead with a collective 'Meats (Chicken, Liver and Animal Protein)' rather than named, weighted cuts, and carry gelling agents, a little added dextrose and sodium tripolyphosphate. A moderate range that is not strongly carnivore leaning.
Pragmatic lens
A widely stocked, Australian made grain-free option; the kibble is legume-forward and both Chicken kibbles include synthetic vitamin K3 (menadione).
Pros
Australian made by a long-established family-owned manufacturer, widely stocked at independents, named meat leads each kibble, grain-free across the range, no synthetic colours or flavours, partial guaranteed analysis published on several retail listings.
Cons
Kibble is legume-forward (faba beans and chickpeas) and the Ocean Fish kibble adds pea protein, potato starch and canola oil; both Chicken kibbles list synthetic vitamin K3 (menadione); the wet pates use collective 'Meats, Liver and Animal Protein' labelling rather than named weighted cuts and contain cassia and guar gums, carrageenan, added dextrose and sodium tripolyphosphate; product moisture is not published, so the range cannot be placed on a dry-matter basis here.
Recommendation
A reasonable, widely available Australian made grain-free option. The kibble is meat-led but legume-forward and the Chicken recipes include menadione; the wet pates rely heavily on gums, added sugar and sodium tripolyphosphate and use collective meat labelling. Owners prioritising named, weighted cuts and minimal additives may prefer other options, but the range is solid value for an Australian made grain-free diet.
Distinctive ingredients
Vitamin K (Ocean Fish kibble). Both Chicken kibbles, adult and kitten, list Vitamin K3 (menadione) in their vitamin and mineral panel. The Ocean Fish kibble's panel has no Vitamin K entry in any form, checked against the full ingredient string on Hypro Premium's own site. Two of the three kibbles use a synthetic vitamin K source; the third simply doesn't declare one.
Emu oil. Present in all three kibble recipes and none of the three pâtés. Emu oil is a whole-food fat valued for its omega and anti-inflammatory fatty acid profile rather than a synthetic additive, but each kibble already carries three or four other named oils (sunflower, flaxseed and fish oil throughout, plus coconut oil in the Chicken kibbles or canola oil in Ocean Fish), so emu oil's practical contribution to the finished recipe is likely modest.
The claims, checked
“No artificial preservatives”
Hypro Premium's Chicken Pâté and Ocean Fish Pâté product pages state the pâté range has no artificial, flavours, colours or preservatives. Every pâté SKU, adult and kitten alike, lists Sodium Tripolyphosphate in its ingredient panel, a synthetic preservative that fires this catalogue's Synthetic Preservatives pill on all three pouches. The claim sits on the same page as the ingredient list that contradicts it, confirmed against Hypro Premium's own site rather than a retailer copy.
“100% real, local Australian meat”
This framing appears on Hypro Premium's own product pages for every kibble recipe. Faba Beans and Chickpeas sit at positions two and three in both Chicken kibbles, and at three and four in the Ocean Fish kibble behind a second, collective 'Poultry meal' ingredient; Ocean Fish also adds Potato Starch and Pea Protein a little further down the list. The lead ingredient is genuinely named meat or meat meal in every recipe, so the claim isn't false, but the legume base that follows it in every kibble goes unmentioned in the marketing copy.
The numbers in practice
Kibble and pâté sit at very different energy densities. The Adult Chicken and Ocean Fish kibbles both publish 3800 kcal/kg; the Chicken Kitten kibble runs a touch higher at 3900 kcal/kg. The three pâtés run from 1110 to 1242 kcal/kg, roughly a third of the kibble's density, consistent with a much higher-moisture format. All six figures are brand-stated, not estimated.
The two Chicken kibbles share an identical ingredient list in the same order, confirmed against Hypro Premium's own product pages for the adult and kitten versions, but the kitten recipe is formulated to a modestly higher standard: 36 percent protein and 15 percent fat against the adult's 35 and 14, with slightly higher stated calcium and phosphorus on the label. This matches the brand's higher-protein kitten positioning rather than contradicting it.
Common questions
Who owns Hypro Premium?
Hypro Premium is owned by Hypro Pet Foods (Australian, family owned). It shares a parent with Be Frank and Pure Life.
Where is Hypro Premium made?
Hypro Premium sold in Australia is made in Australia.
Is Hypro Premium grain-free?
Yes. Every Hypro Premium recipe in our catalogue is grain-free.
Is Hypro Premium good for cats?
A reasonable, widely available Australian made grain-free option. The kibble is meat-led but legume-forward and the Chicken recipes include menadione; the wet pates rely heavily on gums, added sugar and sodium tripolyphosphate and use collective meat labelling. Owners prioritising named, weighted cuts and minimal additives may prefer other options, but the range is solid value for an Australian made grain-free diet.
The range
Products
6
Made in
Australia
Most common first ingredients: meats, chicken meal, ocean fish meal
No products in this range trigger synthetic colours, synthetic flavours, caramel colour, animal digest.
Products
6 of 6Where to buy
Widely stocked through independent pet retailers and online stores (Just For Pets, Petso, Pet Grove, My Rainbow Pets, Mega Pet Warehouse and others) and direct via Hypro's own Paw Pantry store; brand site hypropremium.com.au
Same recipe, different life stage
Hypro Premium makes a chicken kibble across two life stages. Same protein, same format, so the difference you see below is the life stage, not the recipe.
Different life stages
A kitten food and an adult food are not interchangeable. Growth formulas run higher in protein, fat, calcium and energy. This is the difference to look at, not a like for like swap.
Grain Free Chicken Kitten
Guaranteed Analysis
Dry Matter Basis
Grain Free Chicken
Guaranteed Analysis
Dry Matter Basis
Compare with
Hypro Premium's own top five compare mates, by primary format, are Advance, Purina Pro Plan, Black Hawk, Vetalogica and Addiction, none of which lists Hypro Premium back at that radius. Widen to the top ten and it reciprocates cleanly: Hypro Premium appears at position six across all six of those brands plus Hills Science Diet. This is a large, established kibble cohort, the same one Vetalogica's and Black Hawk's own cohortContext entries already describe as corporate or multinational owned and mostly grain-inclusive, with Hypro Premium ranked below the biggest-selling brands by product count rather than excluded by the algorithm; a six-product range simply sits further down the list than Advance or Pro Plan's much larger catalogues. Hypro Premium is worth naming as a second family-owned independent alongside Vetalogica in this cohort, though the two aren't identical: Vetalogica runs ten of thirteen recipes grain-free with some genuinely meat-forward lines, while Hypro Premium's grain-free kibble is legume-forward throughout. Its closer relative sits outside this strip: Pure Life, the pouch-primary sibling brand from the same Hawkesbury Valley facility, which Be Frank's own cohortContext already names as the reciprocal partner in a separate pouch-led cohort.
Recall history
No Australian recall affecting Hypro Premium cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified June 2026
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