Background: ownership, sourcing and positioning
Absolute Holistic and Hill's Science Diet sit at opposite ends of the ownership spectrum in the Australian cat food market. Absolute Holistic offers novel proteins including hoki, venison and blue mackerel that are uncommon in Australian cat food. Hill's Science Diet faced a 2019 vitamin D over-supplementation recall on canned dog food that led to a US$12.5 million class-action settlement; cat food was not affected. Shoppers choosing between the two are effectively picking between corporate scale and founder-led focus.
Absolute Holistic builds each recipe from 93% New Zealand meat and organs with green-lipped mussel for joint support, gently air-dried over ten hours to preserve natural enzymes.
Hill's Science Diet is made in the United States. It employs more than 150 in-house veterinarians and PhD nutritionists, and runs a veterinary-only clinical portal at myhillsvet.com.au.
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