Background: ownership, sourcing and positioning
Absolute Holistic and Open Farm are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Absolute Holistic builds each recipe from 93% New Zealand meat and organs with green-lipped mussel for joint support, gently air-dried over ten hours to preserve natural enzymes. Open Farm publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton. The two brands differ in several ways beyond the one point highlighted here.
Absolute Holistic is made in New Zealand from locally sourced ingredients as whole-prey air-dried products across three cat recipes. It offers novel proteins including hoki, venison and blue mackerel that are uncommon in Australian cat food.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility.
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