Background: ownership, sourcing and positioning
Absolute Holistic and Tyga offer two different approaches to the Australian cat food market. Absolute Holistic offers novel proteins including hoki, venison and blue mackerel that are uncommon in Australian cat food. Tyga offers a kangaroo recipe, a lean novel protein uncommon among cooked cat foods. Both brands lean on protein variety as a marker of difference from mainstream cat food.
Absolute Holistic builds each recipe from 93% New Zealand meat and organs with green-lipped mussel for joint support, gently air-dried over ten hours to preserve natural enzymes.
Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. It develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding.
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