Background: ownership, sourcing and positioning
Addiction and Big Dog are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Addiction built the range around hypoallergenic formulations designed with a clinical nutritionist. Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix. The two brands differ in several ways beyond the one point highlighted here.
Addiction operates one of New Zealand's largest dry pet food plants and runs a sizeable contract-manufacturing business alongside its own brand. It uses genuinely unusual proteins including New Zealand brushtail possum, venison, kangaroo, salmon and eel.
Big Dog is made in Queensland as raw frozen patties, across five mixed-protein cat recipes of meat, offal, bone and fresh whole foods. It is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers.
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Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
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