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Addiction Foods
Addiction
Independent · 12 listed
Nestle Purina
Fancy Feast
Multinational · 11 listed
Formats represented
Addiction
cannedkibble
Fancy
canned
Moisture · as fed
Addiction
canned
78
kibble
10
Fancy Feast
canned
79–80
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Addiction
canned
3645
kibble
3347
Fancy Feast
canned
4855
30%40%50%60%
Fat · dry matter
Addiction
canned
1836
kibble
16–17
Fancy Feast
canned
1029
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Addiction and Fancy Feast sit at opposite ends of the ownership spectrum in the Australian cat food market. Addiction operates one of New Zealand's largest dry pet food plants and runs a sizeable contract-manufacturing business alongside its own brand. Fancy Feast runs more than 100 SKUs globally across pate, gravy, broth, shredded and classic textures. The two brands differ in several ways beyond the one point highlighted here.
Addiction uses genuinely unusual proteins including New Zealand brushtail possum, venison, kangaroo, salmon and eel.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
