Background: ownership, sourcing and positioning
Addiction and Open Farm are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Addiction leans on an invasive-species eco-narrative, with brushtail possum positioned as both novel protein and ecological benefit. Open Farm is a Certified B Corporation built around ethically sourced ingredients and per-batch traceability, founded in Toronto in 2014 by Jacqueline Prehogan and Isaac Langleben. The two brands differ in several ways beyond the one point highlighted here.
Addiction operates one of New Zealand's largest dry pet food plants and runs a sizeable contract-manufacturing business alongside its own brand. It uses genuinely unusual proteins including New Zealand brushtail possum, venison, kangaroo, salmon and eel.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility. It publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton.
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