Background: ownership, sourcing and positioning
Advance and Royal Canin both sit inside multinational consumer goods groups, but the two brands draw on very different corporate heritages. Advance is produced by Mars Petcare Australia at the Wodonga plant, which is receiving a AUD$112 million new wet-pouch facility that will onshore 290 million cat pouches per year from 2025. Royal Canin is largely supplied to Australia from Mars' Gimje plant in South Korea, opened in 2018 and undergoing a KRW 210 billion expansion through 2025. Both brands' recent capital investment reflects a broader shift towards domestic manufacturing in the Australian cat food market.
Advance is made by Mars Petcare Australia, with its dry food produced at the Bathurst NSW factory and cat pouches onshored to Wodonga from 2025, having previously been made in Thailand. It is marketed as 'Australia's most tested super premium pet food', with formulas developed via the Mars-owned Waltham Petcare Science Institute.
Royal Canin is made in France or South Korea and Austria. It runs roughly 260 formulas worldwide organised by breed, life stage and condition, with a substantial veterinary prescription range.
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