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Mars Petcare
Advance
Multinational · 20 listed
General Mills
Tiki Cat
Multinational · 20 listed
Formats represented
Advance
cannedkibblepouch
Tiki
cannedkibble
Moisture · as fed
Advance
canned
not published
kibble
not published
pouch
not published
Tiki Cat
canned
78–83
kibble
10
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Advance
canned
not published
kibble
not published
pouch
not published
Tiki Cat
canned
4172
kibble
47–48
30%40%50%60%70%80%
Fat · dry matter
Advance
canned
not published
kibble
not published
pouch
not published
Tiki Cat
canned
1136
kibble
21
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Advance and Tiki Cat both sit inside multinational consumer goods groups, but the two brands draw on very different corporate heritages. Advance is marketed as 'Australia's most tested super premium pet food', with formulas developed via the Mars-owned Waltham Petcare Science Institute. Tiki Cat is built around visible shredded or flaked whole proteins like ahi tuna and wild salmon in broth rather than pate or gravy, with many recipes carbohydrate-free. The two brands differ in several ways beyond the one point highlighted here.
Advance is made by Mars Petcare Australia, with its dry food produced at the Bathurst NSW factory and cat pouches onshored to Wodonga from 2025, having previously been made in Thailand.
Tiki Cat has most of its canned production made in Thai human-grade canning facilities that also produce human tuna; post-acquisition footprint now includes two Joplin Missouri plants.
Compare individual products
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
No Advance products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
