Background: ownership, sourcing and positioning
Be Frank and Big Dog are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Be Frank sources around 85 to 97 percent Australian ingredients depending on the recipe and is made at Hypro's own facility in the Hawkesbury Valley, NSW. Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix. The two brands differ in several ways beyond the one point highlighted here.
Be Frank is made in Australia by Hypro Pet Foods, a family-owned manufacturer in the Hawkesbury Valley, NSW, across kibble and 85g pate pouches. It is a brand of Hypro Pet Foods, a family-owned Australian manufacturer in the Hawkesbury Valley run by the Camilleri family for more than 25 years, alongside its Hypro Premium and Pure Life brands.
Big Dog is made in Queensland as raw frozen patties, across five mixed-protein cat recipes of meat, offal, bone and fresh whole foods. It is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers.
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