Background: ownership, sourcing and positioning
Be Frank and Tyga offer two different approaches to the Australian cat food market. Be Frank sources around 85 to 97 percent Australian ingredients depending on the recipe and is made at Hypro's own facility in the Hawkesbury Valley, NSW. Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. The two brands differ in several ways beyond the one point highlighted here.
Be Frank is made in Australia by Hypro Pet Foods, a family-owned manufacturer in the Hawkesbury Valley, NSW, across kibble and 85g pate pouches. It is a brand of Hypro Pet Foods, a family-owned Australian manufacturer in the Hawkesbury Valley run by the Camilleri family for more than 25 years, alongside its Hypro Premium and Pure Life brands.
Tyga is made in Sydney from Australian meat, gently cooked at 85 degrees C and frozen into 170g pouches, across four recipes. It develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding.
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No Be Frank products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
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