Background: ownership, sourcing and positioning
Big Dog and CatChi are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Big Dog is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers. CatChi is an independent Sydney brand founded in 2023, built around single-protein fresh meals delivered frozen by subscription. The founder stories remain central to how each brand still talks about itself today.
Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix.
CatChi uses 95 percent or more named meat and organs in every recipe, gently cooked at low temperature and snap frozen rather than extruded or canned.
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