Background: ownership, sourcing and positioning
Big Dog and Feline Natural offer two different approaches to the Australian cat food market. Big Dog is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers. Feline Natural was founded by Geoff Bowers, a former Royal Marine and UK police dog handler who built the concept after a sabbatical studying grey wolves in Alaska with biologist Gordon Haber. The founder stories remain central to how each brand still talks about itself today.
Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix.
Feline Natural is made in New Zealand from 100 percent New Zealand-sourced ingredients, through manufacturing partners in Hawke's Bay and Gisborne.
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