Owned by
Natural Pet Food Group
Made in
New Zealand
Founded
2006
Where it's made
New Zealand (manufacturing partners in Hawke's Bay and Gisborne)
About this brand
NZ-founded brand owned by Natural Pet Food Group (KKR-owned since 2021). All AU-sold canned, freeze-dried, and treats are made in New Zealand. Built around grass-fed NZ lamb, cage-free chicken, and NZ Green-Lipped Mussel.
The food
Obligate carnivore lens
The Lamb Feast leads with eight named lamb cuts and organs plus green mussel, with no grains, starches, legumes, or isolates anywhere. Among the cleanest options at AU retail.
Pragmatic lens
Complete and balanced with a labelling specificity that exceeds most peers; the only meaningful consideration is price-per-feeding-day.
Pros
Every animal ingredient individually named down to the organ, no plant protein isolates, NZ Green-Lipped Mussel inclusion provides natural omega-3s and glucosamine, single global recipe.
Cons
Price-per-feeding-day sits in the upper band, B Corp claim is brand-stated rather than independently verifiable at this time, distribution outside specialty retailers can be patchy.
Recommendation
One of the better options at AU retail for households that want a wholefood-style diet without committing to fresh raw. Works well as a sole diet for those who can sustain it, or as a topper alongside a less expensive base for households that cannot.
Common questions
Who owns Feline Natural?
Feline Natural is owned by Natural Pet Food Group (New Zealand pet food, KKR majority owned).
Where is Feline Natural made?
Feline Natural sold in Australia is made in New Zealand.
Is Feline Natural grain-free?
Yes. Every Feline Natural recipe in our catalogue is grain-free.
Is Feline Natural good for cats?
One of the better options at AU retail for households that want a wholefood-style diet without committing to fresh raw. Works well as a sole diet for those who can sustain it, or as a topper alongside a less expensive base for households that cannot.
The range
Products
19
Made in
New Zealand
Most common first ingredients: chicken, lamb, beef, lamb heart
No products in this range trigger synthetic preservatives, synthetic colours, synthetic flavours, thickeners & gums, added sugars, caramel colour, animal digest, plant protein, collective labelling.
Products
19 of 19Where to buy
Petbarn, Pet Circle, Natural Pet Store, independent pet specialty retailers, au.felinenatural.com
Compare with
Recall history
No Australian recall affecting Feline Natural cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified April 2026
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.