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Natural Pet Food Group
Feline Natural
Private equity · 19 listed
General Mills
Tiki Cat
Multinational · 20 listed
Formats represented
Feline
cannedfreeze-driedpouch
Tiki
cannedkibble
Moisture · as fed
Feline Natural
canned
81–83
freeze-dried
8
pouch
80–81
Tiki Cat
canned
78–83
kibble
10
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Feline Natural
canned
4255
freeze-dried
46–52
pouch
4755
Tiki Cat
canned
4172
kibble
47–48
30%40%50%60%70%80%
Fat · dry matter
Feline Natural
canned
2844
freeze-dried
2842
pouch
2539
Tiki Cat
canned
1136
kibble
21
0%10%20%30%40%50%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Feline Natural and Tiki Cat sit at opposite ends of the ownership spectrum in the Australian cat food market. Feline Natural was founded by Geoff Bowers, a former Royal Marine and UK police dog handler who built the concept after a sabbatical studying grey wolves in Alaska with biologist Gordon Haber. Tiki Cat was founded in 2005 in California by Christine and Robert Hackett through their company Petropics; Christine drew on her PetCo research and development background to design an ultra-low-carbohydrate wet food. The founder stories remain central to how each brand still talks about itself today.
Feline Natural is made in New Zealand from 100 percent New Zealand-sourced ingredients, through manufacturing partners in Hawke's Bay and Gisborne.
Tiki Cat has most of its canned production made in Thai human-grade canning facilities that also produce human tuna; post-acquisition footprint now includes two Joplin Missouri plants. It is built around visible shredded or flaked whole proteins like ahi tuna and wild salmon in broth rather than pate or gravy, with many recipes carbohydrate-free.
Compare individual products
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
