Background: ownership, sourcing and positioning
Big Dog and Ivory Coat offer two different approaches to the Australian cat food market. Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix. Ivory Coat is marketed on 100 percent Australian meat as the primary ingredient across grain-free kibble and pouch formats. The two brands differ in several ways beyond the one point highlighted here.
Big Dog is made in Queensland as raw frozen patties, across five mixed-protein cat recipes of meat, offal, bone and fresh whole foods. It is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers.
Ivory Coat started in 2013 as a natural pet shampoo line by Steven Devereaux-Stanford before expanding into kibble and being acquired by Real Pet Food Company in 2017.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
No Ivory Coat products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
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