Background: ownership, sourcing and positioning
Big Dog and Vetalogica are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Big Dog is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers. Vetalogica is an independent Australian company founded in 2000 by pharmacist brothers Raymond and Scott Shahidi, who still formulate the range. The founder stories remain central to how each brand still talks about itself today.
Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix.
Vetalogica makes every cat recipe in small batches in its own Sydney, New South Wales kitchens under the Australian Standard for pet food manufacturing (AS 5812) rather than outsourcing production. It offers Australian novel-protein recipes including kangaroo and goat, with a multi-protein Riverland Red recipe combining kangaroo, lamb, goat, pork and salmon.
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