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Masterpet (EBOS Group, dual-listed ASX/NZX)
Black Hawk
Corporate · 13 listed
Nestle Purina
Fancy Feast
Multinational · 11 listed
Formats represented
Black
kibblepouch
Fancy
canned
Moisture · as fed
Black Hawk
kibble
10
pouch
75–80
Fancy Feast
canned
79–80
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Black Hawk
kibble
36–39
pouch
4250
Fancy Feast
canned
4855
30%40%50%60%
Fat · dry matter
Black Hawk
kibble
1220
pouch
818
Fancy Feast
canned
1029
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Black Hawk and Fancy Feast offer two different approaches to the Australian cat food market. Black Hawk is built on a 'passionate breeder' narrative rather than clinical or ancestral framing, with an 'every ingredient matters' tagline. Fancy Feast was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years. Both brands lean on their heritage as a marker of trust with owners.
Black Hawk sources roughly 45 to 50 percent of ingredients within a 200 km radius of its Parkes plant.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
