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Masterpet (EBOS Group, dual-listed ASX/NZX)
Black Hawk
Corporate · 13 listed
Open Farm Inc.
Open Farm
Independent · 6 listed
Formats represented
Black
kibblepouch
Open
kibblemiscellaneous
Moisture · as fed
Black Hawk
kibble
10
pouch
75–80
Open Farm
kibble
10
miscellaneous
82
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Black Hawk
kibble
36–39
pouch
4250
Open Farm
kibble
41
miscellaneous
3944
30%40%50%60%
Fat · dry matter
Black Hawk
kibble
1220
pouch
818
Open Farm
kibble
20
miscellaneous
2233
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Black Hawk and Open Farm offer two different approaches to the Australian cat food market. Black Hawk sources roughly 45 to 50 percent of ingredients within a 200 km radius of its Parkes plant. Open Farm publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton. The two brands differ in several ways beyond the one point highlighted here.
Black Hawk is made in Parkes, NSW. It is built on a 'passionate breeder' narrative rather than clinical or ancestral framing, with an 'every ingredient matters' tagline.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
