Background: ownership, sourcing and positioning
Black Hawk and Royal Canin offer two different approaches to the Australian cat food market. Black Hawk moved production in-house to an AUD$82 million Masterpet-owned Pet Care Kitchen in Parkes NSW that opened in 2022, after years of contract manufacturing. Royal Canin is largely supplied to Australia from Mars' Gimje plant in South Korea, opened in 2018 and undergoing a KRW 210 billion expansion through 2025. Both brands' recent capital investment reflects a broader shift towards domestic manufacturing in the Australian cat food market.
Black Hawk sources roughly 45 to 50 percent of ingredients within a 200 km radius of its Parkes plant. It is built on a 'passionate breeder' narrative rather than clinical or ancestral framing, with an 'every ingredient matters' tagline.
Royal Canin is made in France or South Korea and Austria. It runs roughly 260 formulas worldwide organised by breed, life stage and condition, with a substantial veterinary prescription range.
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