Background: ownership, sourcing and positioning
Black Hawk and Taste of the Wild offer two different approaches to the Australian cat food market. Black Hawk is built on a 'passionate breeder' narrative rather than clinical or ancestral framing, with an 'every ingredient matters' tagline. Taste of the Wild launched in 2007 as the 'ancestral diet' flagship of Diamond Pet Foods, a family-owned Missouri manufacturer founded in 1970 and still privately held. Both brands lean on their heritage as a marker of trust with owners.
Black Hawk sources roughly 45 to 50 percent of ingredients within a 200 km radius of its Parkes plant.
Taste of the Wild leans on novel proteins including bison, venison, wild boar, smoked salmon and roasted quail, paired with sweet potatoes, peas and legumes rather than grains.
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