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Masterpet (EBOS Group, dual-listed ASX/NZX)
Black Hawk
Corporate · 13 listed
Wellness Pet Company
Wellness CORE
Private equity · 25 listed
Formats represented
Black
kibblepouch
Wellness
cannedkibblepouch
Moisture · as fed
Black Hawk
kibble
10
pouch
75–80
Wellness CORE
canned
78–85
kibble
10
pouch
7890
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Black Hawk
kibble
36–39
pouch
42–50
Wellness CORE
canned
4167
kibble
42–50
pouch
4585
30%40%50%60%70%80%90%
Fat · dry matter
Black Hawk
kibble
1220
pouch
818
Wellness CORE
canned
1336
kibble
1120
pouch
2036
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Black Hawk and Wellness CORE offer two different approaches to the Australian cat food market. Black Hawk sources roughly 45 to 50 percent of ingredients within a 200 km radius of its Parkes plant. Wellness CORE is built on a grain-free, animal-protein-first philosophy spanning kibble, 79g cans and 50g pouches. The two brands differ in several ways beyond the one point highlighted here.
Black Hawk is made in Parkes, NSW. It is built on a 'passionate breeder' narrative rather than clinical or ancestral framing, with an 'every ingredient matters' tagline.
Wellness CORE makes its dry kibble in the United States while the wet cans and pouches are made in Thailand. It is owned by the private equity firm Clearlake Capital, which acquired it from Berwind Corporation in 2020, and markets itself as the largest independent North American pet food maker.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
