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Masterpet (EBOS Group, dual-listed ASX/NZX)
Black Hawk
Corporate · 13 listed
FountainVest Partners
Ziwi Peak
Private equity · 18 listed
Formats represented
Black
kibblepouch
Ziwi
air-driedcannedsteam-dried
Moisture · as fed
Black Hawk
kibble
10
pouch
75–80
Ziwi Peak
air-dried
14
canned
78
steam-dried
12
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Black Hawk
kibble
36–39
pouch
4250
Ziwi Peak
air-dried
4451
canned
4155
steam-dried
43–45
30%40%50%60%
Fat · dry matter
Black Hawk
kibble
1220
pouch
818
Ziwi Peak
air-dried
2835
canned
1830
steam-dried
27–32
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Black Hawk and Ziwi Peak offer two different approaches to the Australian cat food market. Black Hawk sources roughly 45 to 50 percent of ingredients within a 200 km radius of its Parkes plant. Ziwi Peak uses recipes that routinely carry 96 percent meat, organs, bone and green-lipped mussel with zero grain, legume or potato content. The two brands differ in several ways beyond the one point highlighted here.
Black Hawk is made in Parkes, NSW. It is built on a 'passionate breeder' narrative rather than clinical or ancestral framing, with an 'every ingredient matters' tagline.
Ziwi Peak is made at a purpose-built kitchen in Napier, New Zealand, which replaced its original Mount Maunganui operations in 2022, with all meat and seafood sourced within New Zealand.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
