Background: ownership, sourcing and positioning
CatChi and Fancy Feast sit at opposite ends of the ownership spectrum in the Australian cat food market. CatChi uses 95 percent or more named meat and organs in every recipe, gently cooked at low temperature and snap frozen rather than extruded or canned. Fancy Feast wins shoppers on variety and palatability rather than nutritional reinvention, using meat by-products and thickeners common to mainstream wet food. The two brands differ in several ways beyond the one point highlighted here.
CatChi is made in Sydney by Cat Chi Pty Ltd from Australian-farmed meat, gently cooked then snap frozen, across four single-protein recipes. It is an independent Sydney brand founded in 2023, built around single-protein fresh meals delivered frozen by subscription.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
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