Background: ownership, sourcing and positioning
CatChi and Royal Canin sit at opposite ends of the ownership spectrum in the Australian cat food market. CatChi is an independent Sydney brand founded in 2023, built around single-protein fresh meals delivered frozen by subscription. Royal Canin was founded in 1968 by French veterinary surgeon Jean Cathary, who developed a cereal-based coat-condition recipe in his garage and became the first French pet food maker to use an extruder. The founder stories remain central to how each brand still talks about itself today.
CatChi uses 95 percent or more named meat and organs in every recipe, gently cooked at low temperature and snap frozen rather than extruded or canned.
Royal Canin is largely supplied to Australia from Mars' Gimje plant in South Korea, opened in 2018 and undergoing a KRW 210 billion expansion through 2025. It runs roughly 260 formulas worldwide organised by breed, life stage and condition, with a substantial veterinary prescription range.
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