Background: ownership, sourcing and positioning
CatChi and Trilogy offer two different approaches to the Australian cat food market. CatChi uses 95 percent or more named meat and organs in every recipe, gently cooked at low temperature and snap frozen rather than extruded or canned. Trilogy is built on a three-pillar philosophy of protein, grasses and water, translated into grain-free kibble with freeze-dried meat inclusions and wet food in bone broth. The two brands differ in several ways beyond the one point highlighted here.
CatChi is made in Sydney by Cat Chi Pty Ltd from Australian-farmed meat, gently cooked then snap frozen, across four single-protein recipes. It is an independent Sydney brand founded in 2023, built around single-protein fresh meals delivered frozen by subscription.
Trilogy uses deliberately regional proteins including Northern Territory barramundi, outback kangaroo and Australian salmon alongside New Zealand lamb.
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