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Nestle Purina
Fancy Feast
Multinational · 11 listed
Natural Pet Food Group
Feline Natural
Private equity · 19 listed
Formats represented
Fancy
canned
Feline
cannedfreeze-driedpouch
Moisture · as fed
Fancy Feast
canned
79–80
Feline Natural
canned
81–83
freeze-dried
8
pouch
80–81
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Fancy Feast
canned
4855
Feline Natural
canned
4255
freeze-dried
4652
pouch
4755
30%40%50%60%
Fat · dry matter
Fancy Feast
canned
1029
Feline Natural
canned
2844
freeze-dried
2842
pouch
2539
0%10%20%30%40%50%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Fancy Feast and Feline Natural sit at opposite ends of the ownership spectrum in the Australian cat food market. Fancy Feast wins shoppers on variety and palatability rather than nutritional reinvention, using meat by-products and thickeners common to mainstream wet food. Feline Natural canned wet uses no gelling agents, producing a looser texture than conventional canned cat food. The two brands differ in several ways beyond the one point highlighted here.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
Feline Natural is made in New Zealand from 100 percent New Zealand-sourced ingredients, through manufacturing partners in Hawke's Bay and Gisborne. It was founded by Geoff Bowers, a former Royal Marine and UK police dog handler who built the concept after a sabbatical studying grey wolves in Alaska with biologist Gordon Haber.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
