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Nestle Purina
Fancy Feast
Multinational · 11 listed
Petbarn (Greencross)
Providore
Private equity · 12 listed
Formats represented
Fancy
canned
Providore
air-driedcannedsteam-dried
Moisture · as fed
Fancy Feast
canned
79–80
Providore
air-dried
not published
canned
not published
steam-dried
9
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Fancy Feast
canned
4855
Providore
air-dried
not published
canned
not published
steam-dried
38
30%40%50%60%
Fat · dry matter
Fancy Feast
canned
1029
Providore
air-dried
not published
canned
not published
steam-dried
15
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Fancy Feast and Providore sit at opposite ends of the ownership spectrum in the Australian cat food market. Fancy Feast wins shoppers on variety and palatability rather than nutritional reinvention, using meat by-products and thickeners common to mainstream wet food. Providore is designed specifically to undercut Ziwi Peak on shelf price while mirroring format and packaging cues. The two brands differ in several ways beyond the one point highlighted here.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
Providore is a retailer private label, so the manufacturer may change between production runs, which means ingredient sourcing and exact composition can vary over time.
Compare individual products
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
