Background: ownership, sourcing and positioning
Frontier Pets and Open Farm are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Frontier Pets is built around an explicit anti-factory-farming mission, channelling more than AUD$7 million into Australian regenerative-farming suppliers by 2024. Open Farm is a Certified B Corporation built around ethically sourced ingredients and per-batch traceability, founded in Toronto in 2014 by Jacqueline Prehogan and Isaac Langleben. The two brands differ in several ways beyond the one point highlighted here.
Frontier Pets uses ingredients that are 100 percent Australian, human-grade, whole-of-life free-range, including free-range eggs and certified organic produce.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility. It publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton.
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