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Frontier Pets
Frontier Pets
Independent · 3 listed
Wellness Pet Company
Wellness CORE
Private equity · 25 listed
Formats represented
Frontier
freeze-dried
Wellness
cannedkibblepouch
Moisture · as fed
Frontier Pets
freeze-dried
2
Wellness CORE
canned
78–85
kibble
10
pouch
7890
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Frontier Pets
freeze-dried
50–52
Wellness CORE
canned
4167
kibble
42–50
pouch
4585
30%40%50%60%70%80%90%
Fat · dry matter
Frontier Pets
freeze-dried
2142
Wellness CORE
canned
1336
kibble
1120
pouch
2036
0%10%20%30%40%50%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Frontier Pets and Wellness CORE offer two different approaches to the Australian cat food market. Frontier Pets uses ingredients that are 100 percent Australian, human-grade, whole-of-life free-range, including free-range eggs and certified organic produce. Wellness CORE is built on a grain-free, animal-protein-first philosophy spanning kibble, 79g cans and 50g pouches. The two brands differ in several ways beyond the one point highlighted here.
Frontier Pets is built around an explicit anti-factory-farming mission, channelling more than AUD$7 million into Australian regenerative-farming suppliers by 2024.
Wellness CORE makes its dry kibble in the United States while the wet cans and pouches are made in Thailand. It is owned by the private equity firm Clearlake Capital, which acquired it from Berwind Corporation in 2020, and markets itself as the largest independent North American pet food maker.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
