Background: ownership, sourcing and positioning
Hill's Science Diet and Ivory Coat offer two different approaches to the Australian cat food market. Hill's Science Diet traces back to Hill Rendering Works in Topeka Kansas in 1907, with the Prescription Diet line launching in 1948 and the Science Diet consumer line in 1968. Ivory Coat started in 2013 as a natural pet shampoo line by Steven Devereaux-Stanford before expanding into kibble and being acquired by Real Pet Food Company in 2017. Both brands lean on their heritage as a marker of trust with owners.
Hill's Science Diet is made in the United States. It employs more than 150 in-house veterinarians and PhD nutritionists, and runs a veterinary-only clinical portal at myhillsvet.com.au.
Ivory Coat is marketed on 100 percent Australian meat as the primary ingredient across grain-free kibble and pouch formats.
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No Hill's Science Diet products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
No Ivory Coat products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
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