Background: ownership, sourcing and positioning
Hill's Science Diet and Proudi sit at opposite ends of the ownership spectrum in the Australian cat food market. Hill's Science Diet faced a 2019 vitamin D over-supplementation recall on canned dog food that led to a US$12.5 million class-action settlement; cat food was not affected. Proudi is an independent Queensland prey-model raw brand making both frozen patties and air-dried products from Australian human-grade meat. Shoppers choosing between the two are effectively picking between corporate scale and founder-led focus.
Hill's Science Diet is made in the United States. It employs more than 150 in-house veterinarians and PhD nutritionists, and runs a veterinary-only clinical portal at myhillsvet.com.au.
Proudi uses around 97% meat, organs and ground bone with a small premix that avoids menadione, and no grains, legumes or starches across both formats.
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No Hill's Science Diet products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
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