Background: ownership, sourcing and positioning
Ivory Coat and Pikko offer two different approaches to the Australian cat food market. Ivory Coat is marketed on 100 percent Australian meat as the primary ingredient across grain-free kibble and pouch formats. Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione. The two brands differ in several ways beyond the one point highlighted here.
Ivory Coat started in 2013 as a natural pet shampoo line by Steven Devereaux-Stanford before expanding into kibble and being acquired by Real Pet Food Company in 2017.
Pikko is made in Perth, WA, gently cooked in small batches and frozen into daily-portion pouches, across four recipes. It is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
No Ivory Coat products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
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