Background: ownership, sourcing and positioning
Ivory Coat and Tiki Cat offer two different approaches to the Australian cat food market. Ivory Coat is now controlled by a Chinese-Singaporean consortium led by Hosen Capital alongside Temasek and New Hope Group. Tiki Cat was acquired by General Mills in December 2024 for US$1.45 billion, bringing it into the same portfolio as Blue Buffalo. The ownership transitions at both brands reflect a broader pattern of pet food consolidation in the 2020s.
Ivory Coat is marketed on 100 percent Australian meat as the primary ingredient across grain-free kibble and pouch formats. It started in 2013 as a natural pet shampoo line by Steven Devereaux-Stanford before expanding into kibble and being acquired by Real Pet Food Company in 2017.
Tiki Cat has most of its canned production made in Thai human-grade canning facilities that also produce human tuna; post-acquisition footprint now includes two Joplin Missouri plants. It is built around visible shredded or flaked whole proteins like ahi tuna and wild salmon in broth rather than pate or gravy, with many recipes carbohydrate-free.
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