Background: ownership, sourcing and positioning
Ivory Coat and Tyga offer two different approaches to the Australian cat food market. Ivory Coat is marketed on 100 percent Australian meat as the primary ingredient across grain-free kibble and pouch formats. Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. The two brands differ in several ways beyond the one point highlighted here.
Ivory Coat started in 2013 as a natural pet shampoo line by Steven Devereaux-Stanford before expanding into kibble and being acquired by Real Pet Food Company in 2017.
Tyga is made in Sydney from Australian meat, gently cooked at 85 degrees C and frozen into 170g pouches, across four recipes. It develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
No Ivory Coat products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
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