Background: ownership, sourcing and positioning
NZ Natural Meow and Pikko are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. NZ Natural Meow is made by an independent, founder-operated New Zealand company started in 2016 by Jacqueline Taylor and Amber Cordero, separate from the KKR-owned maker of Feline Natural despite the similar name. Pikko is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia. The founder stories remain central to how each brand still talks about itself today.
NZ Natural Meow makes the range in small batches at its own New Zealand facility and is FernMark licensed as a genuine New Zealand-made producer. It sells gently freeze-dried and air-dried raw recipes fed as-is or rehydrated rather than cooked kibble.
Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione.
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