Background: ownership, sourcing and positioning
NZ Natural Meow and Purina Pro Plan sit at opposite ends of the ownership spectrum in the Australian cat food market. NZ Natural Meow makes the range in small batches at its own New Zealand facility and is FernMark licensed as a genuine New Zealand-made producer. Purina Pro Plan is backed by more than 500 Purina scientists globally, with AU lines split between local Blayney manufacture and imports from the USA, France and Thailand. The two brands differ in several ways beyond the one point highlighted here.
NZ Natural Meow makes its freeze-dried and air-dried recipes in small batches in New Zealand. It sells gently freeze-dried and air-dried raw recipes fed as-is or rehydrated rather than cooked kibble.
Purina Pro Plan is produced at the Blayney NSW factory that has made Pro Plan since 1989, after absorbing roughly AUD$200 million in Nestlé investment over the past decade and now running on 100 percent renewable electricity. It launched LiveClear in 2020, the first cat food using an egg-derived anti-Fel d 1 protein to reduce environmental cat allergens.
Compare individual products
Tap a product on each side to pin it for a closer look.
Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.