Background: ownership, sourcing and positioning
NZ Natural Meow and Royal Canin sit at opposite ends of the ownership spectrum in the Australian cat food market. NZ Natural Meow is made by an independent, founder-operated New Zealand company started in 2016 by Jacqueline Taylor and Amber Cordero, separate from the KKR-owned maker of Feline Natural despite the similar name. Royal Canin was founded in 1968 by French veterinary surgeon Jean Cathary, who developed a cereal-based coat-condition recipe in his garage and became the first French pet food maker to use an extruder. The founder stories remain central to how each brand still talks about itself today.
NZ Natural Meow makes the range in small batches at its own New Zealand facility and is FernMark licensed as a genuine New Zealand-made producer. It sells gently freeze-dried and air-dried raw recipes fed as-is or rehydrated rather than cooked kibble.
Royal Canin is largely supplied to Australia from Mars' Gimje plant in South Korea, opened in 2018 and undergoing a KRW 210 billion expansion through 2025. It runs roughly 260 formulas worldwide organised by breed, life stage and condition, with a substantial veterinary prescription range.
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