Background: ownership, sourcing and positioning
NZ Natural Meow and Trilogy offer two different approaches to the Australian cat food market. NZ Natural Meow uses New Zealand proteins including hoki, wild venison and brushtail possum alongside lamb, beef, chicken and king salmon. Trilogy uses deliberately regional proteins including Northern Territory barramundi, outback kangaroo and Australian salmon alongside New Zealand lamb. Both brands lean on protein variety as a marker of difference from mainstream cat food.
NZ Natural Meow makes the range in small batches at its own New Zealand facility and is FernMark licensed as a genuine New Zealand-made producer. It sells gently freeze-dried and air-dried raw recipes fed as-is or rehydrated rather than cooked kibble.
Trilogy is built on a three-pillar philosophy of protein, grasses and water, translated into grain-free kibble with freeze-dried meat inclusions and wet food in bone broth.
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