Background: ownership, sourcing and positioning
NZ Natural Meow and Tyga offer two different approaches to the Australian cat food market. NZ Natural Meow uses New Zealand proteins including hoki, wild venison and brushtail possum alongside lamb, beef, chicken and king salmon. Tyga offers a kangaroo recipe, a lean novel protein uncommon among cooked cat foods. Both brands lean on protein variety as a marker of difference from mainstream cat food.
NZ Natural Meow makes the range in small batches at its own New Zealand facility and is FernMark licensed as a genuine New Zealand-made producer. It sells gently freeze-dried and air-dried raw recipes fed as-is or rehydrated rather than cooked kibble.
Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. It develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding.
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