Background: ownership, sourcing and positioning
NZ Natural Meow and Ziwi Peak offer two different approaches to the Australian cat food market. NZ Natural Meow sells gently freeze-dried and air-dried raw recipes fed as-is or rehydrated rather than cooked kibble. Ziwi Peak is made using Z-TWINTECH, the proprietary two-stage low-temperature air-drying process developed by founder Peter Mitchell to shelf-stabilise raw diets without heat extrusion. Each brand's manufacturing method is the single clearest distinction between their product ranges.
NZ Natural Meow makes the range in small batches at its own New Zealand facility and is FernMark licensed as a genuine New Zealand-made producer. It uses New Zealand proteins including hoki, wild venison and brushtail possum alongside lamb, beef, chicken and king salmon.
Ziwi Peak is made at a purpose-built kitchen in Napier, New Zealand, which replaced its original Mount Maunganui operations in 2022, with all meat and seafood sourced within New Zealand. It uses recipes that routinely carry 96 percent meat, organs, bone and green-lipped mussel with zero grain, legume or potato content.
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