Background: ownership, sourcing and positioning
Open Farm and Proudi are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Open Farm publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton. Proudi uses around 97% meat, organs and ground bone with a small premix that avoids menadione, and no grains, legumes or starches across both formats. The two brands differ in several ways beyond the one point highlighted here.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility.
Proudi is made on the Sunshine Coast, QLD, as prey-model raw frozen patties and shelf-stable air-dried products, across four frozen and three air-dried cat recipes. It is an independent Queensland prey-model raw brand making both frozen patties and air-dried products from Australian human-grade meat.
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