Background: ownership, sourcing and positioning
Open Farm and Vetalogica are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Open Farm publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton. Vetalogica splits its range into grain-free Naturals and Biologically Appropriate dry foods and a grain-inclusive VitaRapid Science line that adds barley and brown rice. The two brands differ in several ways beyond the one point highlighted here.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility.
Vetalogica makes every cat recipe in small batches in its own Sydney, New South Wales kitchens under the Australian Standard for pet food manufacturing (AS 5812) rather than outsourcing production. It offers Australian novel-protein recipes including kangaroo and goat, with a multi-protein Riverland Red recipe combining kangaroo, lamb, goat, pork and salmon.
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