Background: ownership, sourcing and positioning
Orijen and Vetalogica sit at opposite ends of the ownership spectrum in the Australian cat food market. Orijen runs production exclusively at two company-owned kitchens in Alberta and Kentucky with no private-label work. Vetalogica makes every cat recipe in small batches in its own Sydney, New South Wales kitchens under the Australian Standard for pet food manufacturing (AS 5812) rather than outsourcing production. The two brands differ in several ways beyond the one point highlighted here.
Orijen is built around 'WholePrey' ratios with 85 to 90 percent animal inclusions including fresh and raw meat, organs and bone.
Vetalogica makes its cat food in small batches in Sydney, New South Wales, under the Australian Standard AS 5812. It offers Australian novel-protein recipes including kangaroo and goat, with a multi-protein Riverland Red recipe combining kangaroo, lamb, goat, pork and salmon.
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