Background: ownership, sourcing and positioning
Pikko and Providore offer two different approaches to the Australian cat food market. Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione. Providore is designed specifically to undercut Ziwi Peak on shelf price while mirroring format and packaging cues. The two brands differ in several ways beyond the one point highlighted here.
Pikko is made in Perth, WA, gently cooked in small batches and frozen into daily-portion pouches, across four recipes. It is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia.
Providore is a retailer private label, so the manufacturer may change between production runs, which means ingredient sourcing and exact composition can vary over time.
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