Background: ownership, sourcing and positioning
Pikko and Vetalogica are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Pikko is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia. Vetalogica is an independent Australian company founded in 2000 by pharmacist brothers Raymond and Scott Shahidi, who still formulate the range. The founder stories remain central to how each brand still talks about itself today.
Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione.
Vetalogica makes every cat recipe in small batches in its own Sydney, New South Wales kitchens under the Australian Standard for pet food manufacturing (AS 5812) rather than outsourcing production. It offers Australian novel-protein recipes including kangaroo and goat, with a multi-protein Riverland Red recipe combining kangaroo, lamb, goat, pork and salmon.
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